What was at Stake: Real estate, soda and tech interests spent nearly $15million in voter persuasion to protect their special interests and flex their influence. Progressives in San Francisco took on an ambitious campaign to shift dynamics in the city, including a tax on speculation and raising the minimum wage.
Coalition Building: SF ACCE Action joined with Unite HERE, CA Nurses, AFSCME, UESF, AFT 2121, SEIU 1021, and SF Rising Action Fund (a coalition of 9 community groups) to form the Families for an Affordable San Francisco Independent Expenditure Committee. The whole effort was run in coalition.
Voter Engagement: The Coalition had over 1,200 volunteer shifts and a paid field and phone team that identified 16,000 voters in support of our message and slate. ACCE ran an 8 canvasser paid field program and members filled nearly 200 volunteer shifts.
New Media: Partnering with Courage Campaign, SEIU 1021, and UNITE HERE, we ran an online and phone program highlighting the influence of corporate money in politics.
Outcomes: The minimum wage passed by an overwhelming majority, making it the highest in the country. But, the tax on real estate speculation, despite winning election day voters, lost in the Vote-By-Mail electorate (which makes up the majority of votes in SF).